Sharing and buying, what’s our currency?
Discussions about new currencies in this age of sharing are not new. Many have done research about other means of value compared to money as we know it. During the rise of the internet, we exchange value more easily without the need of money. And then there is this other characteristic what really differs from money: abundance. Nowadays there is an abundance of knowledge, an abundance of people who know how to find people for specific needs, or willing to share experiences, ideas or knowledge about numerous subjects like travel, product reviews, music or even business experiences. The latter is rather difficult for many people. Sharing is all good they would say, but about personal stuff rather than professional. Why share all your knowledge about foreign markets, while you’ve spent all your working life to build it up?
That question is an interesting one to answer. Why would you do that? And if you would, with whom? It can represent your competitive advantage, an advantage that you would like to keep intact. As with many seeming threats, it’s better to seek for ways to use the ‘threat’ as new chances, because if you’re not the one who’s willing to share, others will. So as a knowledge leader, someone who really is good in some specific areas, it can be a good strategy to position yourself that way. There are enough examples of ‘knowledge leaders’ that make use of channels to share their knowledge where it can be copied easily. Books are not the only way, the internet provides faster and wider spreading of the valuable information. Protecting the knowledge is not needed when you want it to be shared. It’s your new marketing channel. 37signals is my favorite example here, they try share their knowledge and strategy as much as possible, and with result.
Another interesting characteristic of sharing is its value. Knowledge (is every form, such as experiences or market knowledge) has value. Value for the sender and it’s recipients. But real value is created when people come back to the sender with unexpected responses which can lead to new insights, new ideas, or combinatorial innovation. See what happens in forums like some on LinkedIn, for example. People find each other, discuss topics, and collaborate which is good for all participants and spectators.
Sharing knowledge is not the same as giving up competitive advantages. In an age where sharing is easy, you’d better use it in your advantage. Of course, first things first, you still need enough money to make a living, but on top of that we exchange more and more without the intervention of real money. So you can ask yourself what our currency really is. It seems to shift more and more away from money as a medium of exchange, to an exchange of knowledge, experiences, which builds relationships and trust, and spurs innovation. 1+1=3. Above post is the result of sharing thoughts with a colleague about being open or closed about you business experiences, and at the same time an argument for trying to share as much as possible to encourage new ways of value creation.
Some interesting reads on this subject:
Everything is emergent
In a world that changes increasingly faster and faster, the perceived complexity increases with it. It becomes harder to predict the status quo even on the short-term, perhaps even that of tomorrow. The attempts to make predictions become useless. An obsolete approach.
We need to stop acting like we have control over what will happen in the future. We just don’t know. Often we are not even close. What’s the point of making predictions of the future anyway, and then trying to control what happens?
Organizations are the best example of future predictors. They keep trying to figure out the most likely scenario’s to occur based on what happened in the past. Organizations have difficulties in accepting the fact that these predictions are not only a waste of time, it’s even worse than that. They even try to understand what happened in the past based on the present situation. What happened in the past was just one of the possible outcomes. There are no parallel pasts that occurred at the same time and that have led to where we are now. Rationalizing what happened then, is like denying what could have occurred. Sometimes it helps to understand phenomena, but using that for future predictions means that the same mistakes are being made over and over again.
Again, we have to stop predicting, and start nurturing the current situation in a way that good outcomes will flourish, independent of what that outcome can be. It’s not the outcome that matters most, it’s the road to it. The road to it (where ever it will lead) is an emergent path. So many influences are on the lurk, so many that no one knows how many and what they are, that they should be dealt with along the way. They both can be positive or negative, both will have influence on the emergence.
Dealing with matter like I described above is so different then how we are used to, and not only different, but scary as well. To accept and be comfortable with uncertain paths is not suitable for most organizations nowadays. And it won’t be for the years to come probably. However, we see more and more organizations that operate in a networked environment, where many stakeholders play a role. In these situations, long-term strategies are being replaced by emergent strategies, where control does not have a place.
Coming back to the title of the post, maybe it is somewhat exaggerated at the moment, maybe it is more realistic to speak of a change from long-term goals to short-term goals. Dealing with short-term goals combined with iterative processes is a good first step towards completely letting go of control and accepting that everything is emergent. We are humans with brains that can think ahead in time, let’s not forget that important aspect of us.
Open space
This quest focuses both on self-organization and online collaborative spaces. So far, the first has gotten the most attention. In this post I will address the latter subject. Open space falls within this category and is very much related to self-organization as well. Open space, or Open Space Technology (OST), is a method to work with large groups of people, varying from 10 to 1,000 and even larger. The creators of this method claim that by using this method, it will be easier to solve complex and controversial problems. They also claim that it works best where other traditional methods fail. It’s a self-organizing process as well, participants construct the agenda and schedule during the meeting itself. The following are the four principles of the method:
Open space principles
- the participants are always the right people
- what happens, is the only thing that can happen
- it begins whenever it begins
- when it’s over, it’s over
These principles are very open ended, and the method claims that this is why it is so effective. There is no need to prepare upfront, just a theme is announced. When practiced, people gather is concentric circles, depending on the size of the group. There is just one facilitator that enables the session can take place. People can identify issues or opportunities related to the theme and can apply to discuss these topics. Many groups form, and when you feel you can’t contribute you can just leave and join another group. These discussions can last for a few hours. Afterwards these groups can continue online. There are some online solutions available as well, such as OpenSpace-Online, but there probably are more.
What can we learn from open space? Well, personally a lot. It’s quite new for me so I have to dig deep into this. But I can see opportunities when we take the problem statement into account. This method definitely supports self-organization, and organizations seem a very realistic target. But the key to success are as always people and their behaviour. The four principles seem quite easy to understand, but when working with large groups, other factors that our counter-productive will play a role as well. Does anyone know of people that have some experience with this method or have experience themselves? You are very much invited to let me know and help me learn about this method.
The democratic organization
Last week I stumbled on a presentation of Netflix about their company culture. Almost instant I felt the people that made this ‘reference guide on their freedom and responsibility culture’ was very much inspired by the story of Ricardo Semler about his company Semco in his book Maverick which I’m reading at the moment. It is indeed a very inspiring book. Both companies seem to have found ways to empower employees to think and decide by themselves instead of being managed and judged by others, usually a higher level of management. At Semco, you can decide your own working hours, your own clothes, there are very little to no rules that prevent you from doing what you think is best, many can set their own salary but all salaries are known to everybody else, and so on.
The employees sort of organize themselves. They are given to power and trust to do so. Everything is very democratic, everybody has a say in what should be decided on the workplace. The most existing organizational structures are outdated according to Semler, especially classic hierarchical organizations. Semler really changed the organization which was first led by his father. Of course, this change did not became reality very fast, because Semler himself made many mistakes at first, and many employees that stood in the way were fired. But eventually he learned and the employees learned, and now it’s a very successful company.
If we look at the problem statement for this quest, one of the important parts is ‘how to […] empower employees for self-organization?’ I think we can learn so much from theory, but we can learn so much more from real examples such as Semco. Employees at Semco really have the power to self-organize, and they feel and know they are trusted to act like it. Trust is very important. Another related value which seems important is freedom. Freedom to decide when you arrive at work, what your salary is, and so on. At Semco it seems that the given trust and freedom results in being responsible for delivering high quality products. It really benefits the company.
When I have finished reading the book, I will write another post about it and what I learned from it. At this point it is interesting to show the presentation of Netflix. Some values are very similar to Semco, but others are very different as well. What is inspiring, is that both companies seem to be very different from existing organizations.
Bas Reus' quest on self-organization and online collaborative spaces 
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