Discussions about new currencies in this age of sharing are not new. Many have done research about other means of value compared to money as we know it. During the rise of the internet, we exchange value more easily without the need of money. And then there is this other characteristic what really differs from money: abundance. Nowadays there is an abundance of knowledge, an abundance of people who know how to find people for specific needs, or willing to share experiences, ideas or knowledge about numerous subjects like travel, product reviews, music or even business experiences. The latter is rather difficult for many people. Sharing is all good they would say, but about personal stuff rather than professional. Why share all your knowledge about foreign markets, while you’ve spent all your working life to build it up?
That question is an interesting one to answer. Why would you do that? And if you would, with whom? It can represent your competitive advantage, an advantage that you would like to keep intact. As with many seeming threats, it’s better to seek for ways to use the ‘threat’ as new chances, because if you’re not the one who’s willing to share, others will. So as a knowledge leader, someone who really is good in some specific areas, it can be a good strategy to position yourself that way. There are enough examples of ‘knowledge leaders’ that make use of channels to share their knowledge where it can be copied easily. Books are not the only way, the internet provides faster and wider spreading of the valuable information. Protecting the knowledge is not needed when you want it to be shared. It’s your new marketing channel. 37signals is my favorite example here, they try share their knowledge and strategy as much as possible, and with result.
Another interesting characteristic of sharing is its value. Knowledge (is every form, such as experiences or market knowledge) has value. Value for the sender and it’s recipients. But real value is created when people come back to the sender with unexpected responses which can lead to new insights, new ideas, or combinatorial innovation. See what happens in forums like some on LinkedIn, for example. People find each other, discuss topics, and collaborate which is good for all participants and spectators.
Sharing knowledge is not the same as giving up competitive advantages. In an age where sharing is easy, you’d better use it in your advantage. Of course, first things first, you still need enough money to make a living, but on top of that we exchange more and more without the intervention of real money. So you can ask yourself what our currency really is. It seems to shift more and more away from money as a medium of exchange, to an exchange of knowledge, experiences, which builds relationships and trust, and spurs innovation. 1+1=3. Above post is the result of sharing thoughts with a colleague about being open or closed about you business experiences, and at the same time an argument for trying to share as much as possible to encourage new ways of value creation.
Some interesting reads on this subject:
Spending some time abroad as I just did in Thailand where you have to speak with the local population in English, when both of you aren’t native English speakers can sometimes result in funny misunderstandings. Not a problem at all, because you mostly just want to order some food or try to arrange some accommodation. In many occasions you end up with what you intended, or something close to it, because you can interact directly, and as a tourist the context is often not that difficult.
When you think about online means of discussing, debating, or other kinds of asynchronous communication, it is hard to express yourself as you precisely mean it, and maybe even harder to interpret the text in the way the sender meant it. It can get even more complicated if there is being a response which is asynchronous as well and that communication suffers from the same expression and interpretation problems. While these ‘problems’ can result into unexpected (and sometimes brilliant) responses, it are the disadvantages of written text. Not to mention the misunderstandings because some people are not native English speakers, assuming the text is written in that language.
The discussions about systems in earlier posts suffered from these problems as well. I’m convinced that the most of us do not vary that much in what we really mean, however there are some nuances in comparing an organization with a system or not, for example. While these discussions are very fruitful, and we share insights that can make us think slightly different about these subjects than before, there is a fundamental problem that is hard to overcome: written language. The problem with written language is that it comes too short in expressing yourself precisely as you mean it, and it comes short again when the written text is interpreted by the reader. By that time, at the least there are already two moments that change the initial meaning of the author. Hence, a picture is worth a thousand words.
The Internet is a place where many communications exist as asynchronous written text. This type of communication suffers from these shortcomings, and is an area where many improvements can be made. The theories of knowledge management can be useful here, for example, how do you deal with tacit knowledge? Can it be externalized and how? How do we make sense of the information that we have access to? What other information or knowledge do you use when interpreting new information? Just some questions that illustrate the problems of written language. Written language alone is often not enough for exchanging information learning, it are the (social) practices that makes us really understand and learn.
Overcoming these problems is one of the main challenges of improving asynchronous online communication and collaboration, there is a long way to go here. For this blog, I will continue in written text, and I’ll add an image now and then. The conversations that follow from it are far too valuable to change the way of communicating and expressing my thoughts. The shortcomings of written text result in conversations that you could never expect to be, and could probably never occur like that when everybody interpreted the text the way you initially meant it. I’m sure some more posts are needed too have the concept of systems thinking and complex adaptive systems refined, and I’m even more curious to the responses they will get. So far, I am thankful for the many insights you all showed me, that forced me to read more about it and changed the way I think of systems for example. Nice side effects of the shortcomings of written text…
The last post about ‘Systems thinking’ again showed differences in understanding of the subject. Mainly when systems thinking is compared to organizations. Can we make use of systems thinking when looking at organizations? Some think we can. Some think we can’t. That’s no surprise, as it is precarious to directly compare an organization with a system. It is very much a matter of definitions. I’m not after a discussion for definitions or understanding of a concept. My assumption (due to the earlier fruitful discussions) is that an organization is not a system, but at least it can help to apply systems thinking on organizations, as it helps to apply other thinking on organizations. The complexity and uniqueness of organizations just makes it impossible to always apply one way of thinking.
What about self-organization? It is not an organization, nor a complex adaptive system, rather, it is a process where organization spontaneously increases. Recently I was pointed to the work of the Japanese professor Iba (thanks Margaret). He’s definitely a systems thinker, especially complex systems and autopoiesis. He explains that there are many differences in theories when people are referring to systems theory. I make the mistake myself, when talking about systems thinking and systems theory. Prof. Iba gives a brief history of systems theory, that developed from 1st generation systems theory to 3rd generation.
The most interesting shift is from the 2nd to the 3rd, from self-organizing systems to autopoietic systems. Iba notes that there is a clear distinction between “self-organization” and “autopoiesis” after the revolution caused by third generation. In this context, self-organization is focused on structural formation, but autopoiesis is focused on system formation. This is where Luhmann comes in. Iba quotes him:
Autopoietic systems, then, are not only self-organizing systems, they not only produce and eventually change their own structures; their self-reference applies to the production of other components as well. This is the decisive conceptual innovation. […] Thus, everything that is used as a unit by the system is produced as a unit by the system itself. This applies to elements, processes, boundaries, and other structures and, last but not least, to the unity of the system itself.
Interesting to notice is that in the thinking of Iba (and Luhmann), self-organization and autopoiesis are concepts of a system. I thought that Luhmann couldn’t help me very much, but now I have my second thoughts on that. By applying his thinking, I conclude what is important is that organization is defined by the interplay between the elements of the system (or organization). The elements (or people) itself are not important for the system (or organization) to work, but the events and as a result the change in the elements and the system (again, or organization) due to the events are what matters.
Unfortunately, I have to compare systems and organizations once more. However, I keep struggling with it, it is not very satisfying. But if we are to understand social behavior in relation to an organization a bit more, I think self-organization or even autopoiesis can be of help. That brings back systems thinking or systems theory, at least for now, because I’m not in the process of developing a new theory here.
To conclude this post, self-organization (or autopoiesis) can apparently be seen as a concept of a system. The constant processes that come into play during self-organization makes organizations (or systems) change constantly. That is, the processes, the actors, and the whole (the organization or system). That makes an organization an almost fluid ‘thing’, like a Barbapapa. Food for thought. If that is true, how can we have an online collaborative space that functions like a fluid, as it acts as an environment (or system)?
The last six months we had a student from the University of Amsterdam as an intern, Bob Stukart, who did research on innovation in online communities. The aim of the research was to determine how the potential innovative output of innovation-aimed firm-hosted online communities is affected by sociological factors. For us this was relevant, because at Favela Fabric we foster innovation and collaboration. Our moderators try to facilitate this process by various strategies. One of the strategies we use is intervention, and this research contributed to this. By studying the effects of particular behavior on interaction, knowledge is created about possible interventions that may be applied to limit inhibiting behavior and facilitate creative behavior. This knowledge about consequences of particular behavior may also be valuable with regard to knowing what and how things should or should not be said by particular users. Moderators can use this knowledge for the management of such communities. This way the potential innovative output from such communities could be enhanced. His research of course was scientific as well, and this brought him to the following research question:
How do interpretive schemes, facilities and norm behavior affect innovation-related behavior in innovation aimed firm-hosted online communities?
Now I was very much taken into the research with him because I was his supervisor during this time. And that brings me to the most influencial theory which was used, the structuration theory of Anthony Giddens, which is quite abstract. I will save the results of the research of Bob for later, this post will introduce the structuration theory. The last weeks I mentioned the importance of structure, but not too rigid, such as in the post ‘Coordinated Chaos‘. The structuration theory of Giddens (1984) can help us here I think. Structure is defined by Giddens as rules and resources, organized as properties of social systems.
The structuration theory of Giddens is a sociologic one. The relationship between the individual and society is of central concern to this theory. Social phenomena are neither the product of structure or agency alone, but of both. Objective social structures are defined by properties of society as a whole and autonomous human agents are defined as properties of the individual (Giddens, 1984). Giddens contends that structure and interaction are a mutually constitutive duality. This duality is somewhat comparable to the reification – participation duality from the Communities of Practice framework of Wenger.
If we look at the figure above, there are three dimensions of structure, which are signification, domination and legitimation. The three dimensions of interaction are described as communication, power and sanctions. The means by which structures are translated into actions are called modalities, which are interpretive schemes, facilities and norms. These modalities can explain why and how interaction is affected. Without going too much in detail, the first dimension refers to production of meaning (e.g. a person with a white coat in the hospital has the role of a doctor), the second to degrees of power (e.g. a police officers’ uniform enable them to fine somebody who broke the speed limit) and the third to societal norms (e.g. formal clothing during most interviews).
In short, structure is something that can be set, it’s organized at the beginning. According to Giddens, they are allocative and authorative resources, and social and formulated rules. Modality can be seen as the tools, it makes interaction possible, and can be influenced along the way. The result is that social interaction, for example on communities, is influenced by structure and the three modalities interpretive schemes, facilities and norms. The interpretive scheme translates structure into actions.
The research of Bob focuses on how this modalities can be made more concrete by the use of creativity and roles. I believe the structuration theory of Giddens helped him a lot during his study. And I think although quite abstract, the theory might help us as well if we talk about online collaborative spaces, or Enterprise 2.0. I think I will end this post here, as an introduction to the structuration theory of Giddens. And maybe we can discuss this theory here. For example, could it be helpful when designing online collaborative spaces?
Parts of this post were extracted form the thesis of Bob Stukart. A future post will zoom in on his study and the results.
Many discussions about change in organizations are about the demise of hierarchies and the rise of the networks. Sure, this is a trend that can be seen, but there are not many organizations without hierarchy, and I don’t think hierarchies will diminish completely. On the contrary, hierarchies have a valid function and purpose, there are familiar and relatively simple. However what we do see, is that organizations become flatter, layers are becoming thinner or even removed, and people connect more with other people by means of technology.
Karen Stephenson acknowledges this as well, and comes with an interesting point of view: heterarchies (PDF link to article). The heterarchy consists of at least three separate hierarchies that have their own responsibilities, but must collaborate to achieve a collective good that is too complex to achieve on their own. She defines the heterarchy as follows:
A heterarchy is an organizational form somewhere between hierarchy and network that provides horizontal links permitting different elements of an organization to cooperate, while they individually optimize different success criteria.
What she seems to say, is that hierarchies have their disadvantages that are removed by networks, but either the latter doesn’t work in reality or is too complex. She’s seems to search for something is between, the best of both worlds.
According to Stephenson, it is important to have these different hierarchies engaged. Key is collaboration instead of competition. Partnerships between organizations as you wish, or between business units within large corporations. And she admits that this is not easy at all. When you try to map a large organization as a heterarchy, you have to find connectors. The table below compares the market, hierarchy, network en heterarchy on some features. It focuses on its strengths.
I am not looking for a proper definition of heterarchies, or whether you agree with Stephenson or not (well, I’m curious for that of course), but I am more interested in how you can identify people or hubs in an organization that is a connector to other parts of the organization, but not in a hierarchical way. This identification can make such organizational forms less complex. But how do you map these people? Are they certain types of people, who you can trust? Do they have to have certain positions in an organization? Stephenson suggests the following steps:
- Send out a survey where people identify other people that you think are innovative, have integrity, work hard to achieve goals, that you depend upon, and ask people who should be surveyed as well.
- Find connectors by means of interviews. People that score high on the surveys can be persons to ask questions to validate the survey.
- Connect connectors so they can exchange information, knowing that they need each other. They can connect organizational silo’s and collaborate instead of compete.
According to Stephenson there are three types of connectors, or actors in these heterarchies, hubs, gatekeepers and pulstakers. Hubs know a lot of people and act as facilitators, gatekeepers are critical connections between networks and help people to focus, and pulstakers are asked for their opinions and guard the integrity. So if you can map an organization more like a network, or like Stephenson, as a heterarchy (I’d rather call it the informal connections), what’s next? How can these hubs or connectors be more of use to the organization, how can their strengths be utilized better?
Why do some social media initiatives make it, and others not? The success can’t be assured a priori. Take the example of FriendFeed. I never used it, but the technology was outstanding people say. It was the first service that made use of realtime updates for example. Of course, for the founders things turned out quite well, because Facebook acquired it recently. For open social networks, mass is needed. People can choose their service freely, and positive network effects strongly influences who will win or lose. The more people you know use Facebook, the more likely it is for you to use it too, and to abandon FriendFeed for example. You’re not really locked-in like you are with using Microsoft Windows and Office, although that latter lock-in is declining with the advance of free web-based alternatives.
It is different for corporate social networks. First, it is less social. Not everybody in your life can be connected, just your colleagues. Second, there are mostly no alternatives available. The company chooses to introduce an Enterprise 2.0 application, custom made or out of the box. It’s there just for the company. Third, for the most people, it will only be used during working hours, not very much in the weekends. Fourth, it serves different purposes, like more effective collaboration, not just sharing cool things or experiences that are very funny. However, when people share those it’s a sign they feel comfortable out there. Fifth, there are even more differences. All these differences are a given, and are important when designing and introducing a corporate social network.
Traction Software explains it very well on their blog. INNATS. It’s Not Not About The Structure. Structure is important, but too much structure is a problem, as well as too less structure. Hence Not Not. Starting from scratch is not a good idea, but reinventing the wheel over and over again isn’t either. The right amount of freedom to be able to express your creativity, to find the right information in the chaos, and coming back for more on a regular basis because it contributes to your job and the tasks you have, that’s an important factor for success of a corporate social network.
Setting the scene is what it’s about. Or better, knowing scenes a priori that could be the starting point of a flourishing corporate social network. You never know if it will flourish, but it pays to look for the right balance between coordination and chaos. Like with open social networks, positive feedback can make it happen faster once the right balance is found. And the initial state of the network has great influence on what wll happen later on, like the butterfly effect (great movie btw).